The Power of Visual Identity
Music isn't the only art form James takes seriously—his visual storytelling is just as intentional. Every album cover and music video he creates serves as an extension of his music's emotional landscape.
For Greywave, the visual theme revolves around black-and-white film photography, capturing imagery that conveys solitude and introspection—perfectly mirroring the album’s sound and lyrical depth. Beyond album artwork, James directs and edits his own music videos, using them as another medium to reinforce his artistic vision.
A Relentless Work Ethic
James’ dedication to his craft was perhaps best showcased in 2020, when he set an ambitious goal for himself: releasing five full-length albums—50 songs in total—within just five months. Each album had its own unique sonic and visual identity, proving his ability to adapt and thrive under creative pressure.
"It was one of the hardest things I’ve ever done," he admits. "Juggling writing, producing, mixing, and mastering everything on my own, all while sticking to tight deadlines... but I look back now, and I’m really proud of what I accomplished.“
Looking Ahead
While James has largely operated as a solo artist, he’s open to future collaborations—if the right creative connection presents itself. He has several upcoming projects in the works, including a hip-hop album that takes his sound in a fresh direction, as well as a return to the dream-pop sound of Everything Falls, his 2020 release. And for fans of his Grey series (Greytide and Greywave), there's good news: James plans to complete the trilogy with a third album in the near future.
Unlike many artists who thrive on live performances, James prefers to channel his energy into the studio. "Performing live has always been nerve-wracking for me," he admits. "I respect the art of live music, but for me, the real passion is in creating a studio album from the ground up. That’s what drives me.“
A Message for Aspiring Artists
For those looking to follow in his footsteps, James has a simple but powerful message: stay true to your artistic vision. "Do what you know is right, even if it’s not the most popular thing. If your art means something to you, then it’s worth creating. Never let anyone make you feel like it isn't."
As he continues to push his own creative limits, one thing is clear: James P. Maxwell isn’t just making music—he’s building a world of sound that refuses to be contained.