• 25 Feb, 2024

Why Every Music Artist Needs a Website in 2023

Why Every Music Artist Needs a Website in 2023

As a music artist, having a website is an essential part of building and promoting your career. Here are three main reasons why a website is unnegotiable when building a career in the music industry.

1. Increased visibility.

A website provides a central hub for your music and brand, making it easy for fans and industry professionals to learn more about you and your music. By having a website, you can increase the visibility of your music and brand, and reach a larger audience.

2. Improved credibility.

A website can help to establish you as a professional and credible artist. By showcasing your music, photos, and press mentions on a website, you can demonstrate your talent and professionalism to potential fans and industry professionals.

3. Greater control over your career.

A website provides you with a platform to share your music and message with the world. By having a website, you can have greater control over the direction of your career and the way you present yourself to the world.

Now that we have established the importance of a website for music artists, let's take a closer look at the process of building a website. There are two main ways to build a website as an artist: using website builders like Wix, or hiring a professional designer.

WIX, JIMDO & CO or Similar

Using a website builder like Wix is a popular option for artists who want to build their own website. These platforms provide easy-to-use tools and templates that allow you to create a professional-looking website without any coding or design experience. Some advantages of using a website builder include:

  • Affordable: Website builders are often less expensive than hiring a professional designer.
  • Easy to use: Website builders are designed to be user-friendly and allow you to create a website quickly and easily.
  • Customizable: Website builders allow you to customize the design and layout of your website to match your brand and style.

However, there are also some disadvantages to using a website builder:

  • Limited flexibility: Website builders often have limitations on the design and functionality of your website. This can make it difficult to create a unique and fully customized website.
  • Lack of support: With a website builder, you are largely on your own when it comes to building and maintaining your website. This can be challenging for artists who are not tech-savvy or who need help with more advanced features.
  • Poor search engine optimization (SEO): Website builders can often have poor SEO, which can make it difficult for your website to be found by search engines and potential fans.

Hiring a professional Designer

Hiring a professional web designer and developer to build a website for you can provide a number of advantages. Some of the pros of hiring a professional designer and developer include:

  • Customization and control: A professional web designer and developer can provide a high level of customization and control over the design and functionality of your website. This can allow you to create a website that is unique and tailored to your specific needs and goals.
  • Expertise and experience: A professional web designer and developer has expertise and experience in creating high-quality websites. This can ensure that your website is well-designed, user-friendly, and effective at achieving your goals.
  • Time-saving: Hiring a professional web designer and developer can save you time, as they can handle the technical aspects of building and maintaining your website. This can allow you to focus on other aspects of your music career, such as creating and promoting your music.

On the other hand, there are also some potential disadvantages to hiring a professional web designer and developer. Some of the cons of hiring a professional designer and developer include:

  • Cost: Hiring a professional web designer and developer can be more expensive than using a website builder or creating a website on your own. This may not be a feasible option for musicians with limited budgets.
  • Lack of control: While hiring a professional web designer and developer can provide a high level of customization and control, it can also mean that you are relying on someone else to create and maintain your website. This can make it more difficult to make changes or updates to your website without their assistance.
  • Time-consuming: Working with a professional web designer and developer can be time-consuming, as it may require multiple meetings and revisions to ensure that your website meets your needs and goals. This can be a challenge for musicians who have limited time and resources.

In conclusion, having a website is an essential part of building and maintaining a successful career as a music artist. A website can increase your visibility, improve your credibility, and give you greater control over your career. There are several options available for building a website, including website builders and hiring a professional web designer. Each approach has its own advantages and disadvantages, so it is important to carefully consider your options and choose the approach that is best for your needs and goals.

Valerie W.

Valerie is the writer of Wavy Music Magazine, a premier destination for music industry professionals. Through her interviews, reviews, and expert insights, she keeps readers up-to-date on the latest trends and developments in the world of music.