Who is Valerie Wavy?

Valerie Wavy is interested in the moment when an artist’s identity is taking shape and a wider audience is still finding its way to the work.

Since 2022, the journalist and curator has been shaping Wavy Magazine around a love of alternative and independent art. Her purpose is to give emerging artists room to be heard, introduce their stories and help people recognise what makes them worth following.

It Started in Vienna

Her route into music discovery began in Vienna, working with Demo Charts, a music startup connecting upcoming artists with record labels. She remained involved as the project developed into Triple A, the AAA Music Awards.

Through that work, she kept encountering artists whose music deserved a closer listen. Their ideas, voices and creative identities became the starting point for stories published through Wavy Music Magazine.

The connection between those two worlds shaped her approach. Demo Charts worked on bringing artists closer to industry opportunities; Wavy offered a way to bring their work closer to an audience. An artist could become someone readers understood, remembered and wanted to hear again.

From Vienna to Mexico City

Valerie spent three years living in Mexico City, where she continued to discover and curate music for Wavy. Alongside her editorial work, she built international connections spanning Vienna, Spain and Mexico.

Today, she lives in Spain and continues her work from there. That international network is part of the perspective she brings to Wavy: an interest in creative voices that reaches across cities, countries and local scenes.

Hearing the Potential

Valerie’s curation centres on artists with something particular to express: a distinctive voice, a clear creative identity or an approach that suggests room for an exciting career.

That interest includes people at the beginning of their journey, still developing their sound and finding their audience. A feature can introduce the ideas already present in the work and give listeners a reason to stay with an artist as those ideas develop.

For Valerie, supporting newcomers means taking that stage seriously. There is value in paying attention while a creative world is still being built.

The Names Already in the Archive

Wavy’s archive gives that approach a concrete history. Features on Kamal and Sainté appeared under Valerie’s byline on 12 December 2022. Cristale and Apsilon were also covered that month. Rose Gray and Logic1000 followed on 20 January 2023.

Those dates sit ahead of significant later chapters. Wavy covered Rose Gray nearly two years before the January 2025 release of her debut album, Louder, Please. Its Logic1000 feature preceded Mother, released in March 2024. Apsilon’s December 2022 coverage came well before his October 2024 debut album, Haut wie Pelz.

Cristale’s trajectory offers another example. Wavy introduced the Brixton rapper in 2022; in May 2026, she appeared alongside Skrillex, ISOxo and TeeZandos on Smoke.

Together, these selections show Valerie paying attention to artists during important stages of their development. They give her editorial instincts a visible record: names she chose to put in front of readers continued to build substantial bodies of work and reach new audiences.

That is an encouraging foundation for the artists she features next.

Keeping the Taste Personal

As Wavy grows, Valerie wants to protect the personal judgement behind its selections. Her aim is to keep its editorial direction rooted in the work itself and preserve that voice when faced with the expectations of larger advertising partners.

Direct cooperation with artists who want to participate is central to that approach. The feature should make space for their perspective, while Valerie’s curation gives the magazine a consistent point of view.

For her, maintaining a high editorial standard means choosing work she believes deserves attention and presenting it with care. Reader trust grows through those individual decisions: the feeling that someone has listened closely and has a considered reason for making an introduction.

Beyond the Music

Wavy has developed into an international newcomer magazine with an increasingly broad view of creativity. Music remains its foundation, while young fashion brands and people working in other creative fields now sit within its editorial scope.

The connection is a shared interest in people developing an identifiable voice. A musician can express that through sound; a designer can do it through shape, material or an unexpected visual idea.

Valerie wants the magazine to remain a place for those discoveries as its coverage expands. The ambition is to help readers encounter creative work they might otherwise miss in their usual feeds and recommendations.

A Home for Fans and Scouts

For music fans, Wavy offers an introduction to artists worth spending time with: their work, their influences and the stories behind what they make.

For music scouts, A&R teams and other industry professionals, Valerie wants it to provide a useful starting point for recognising talent. Editorial context can help a promising artist become easier to understand, giving a listener something to investigate beyond a single track or a passing impression.

That brings the story back to the curiosity that began in Vienna. Valerie is still looking for people with something special to share and potential yet to unfold.

Wavy is where she makes the introduction.

Discover the magazine at wavymagazine.com.