• 14 Jul, 2024

Simply Vika: A Fusion of Cultures and Sounds in Pop Rap

Simply Vika: A Fusion of Cultures and Sounds in Pop Rap

In the diverse tapestry of the music world, few artists stand out like Simply Vika. A Russian-Israeli artist known for her genre-blending style and powerful messages, Vika’s journey is as unique as her sound. Rooted in a family with deep musical ties, she represents more than just a fusion of genres; she embodies a fusion of cultures and ideologies.

Musical Genesis and Evolution

From a tender age, Vika was immersed in music, influenced by her grandmother's piano expertise and her mother's passion for the bass and guitar. Her artistic journey took a definitive turn in Israel, where she joined a city choir, kindling her love for performance and songwriting. Initially inclined towards hip-hop, her collaboration with producer Blacklight led to an innovative blend of electronic, dubstep, and rap, culminating in their unique 'pop rap' and 'EDM-Rap' styles.


Inspirational Forces

Vika draws lyrical inspiration from a desire to challenge societal norms, particularly discrimination and inequality. Her influences range from Eminem to Skrillex, reflecting a blend of introspective lyricism and dynamic musicality. Personal experiences and social injustices fuel her writing, manifesting in themes of empowerment and change.


Songwriting Process

Her songwriting is as versatile as her musical influences. Whether it takes an hour or years, Vika finds her muse in emotive experiences and nature, particularly water bodies. She captures the essence of emotions, whether it's anger or confusion, channeling them into her music with a distinctive perspective.


Career Milestones

Vika recalls her "Hollywood" release party as a pivotal moment, marked by the first live performance witnessed by her mothers. Other memorable experiences include shooting music videos like "Little Girl" and "BiGiDi BiGiDi," showcasing her ability to independently manage complex productions.


Live Performances

A recent standout moment was during her live performance of "Now or Never," where she engaged the audience in a reflective exercise, asking them to write down changes they wished to see in the world. This interaction exemplifies her commitment to using her platform for inspiring change.


Visual Artistry

Vika’s approach to visuals is as bold and unapologetic as her music. She aims to leave audiences intrigued and questioning, using striking lights and effects to mirror the mood of her songs. Budget constraints don't hinder her; they fuel her creativity, as seen in her impactful music videos.



Her collaborations span globally, from the UK to Turkey, bringing diverse linguistic and cultural elements into her music. These partnerships have not only broadened her musical horizons but also her creative approach.


Navigating Challenges

Criticism, both self and external, has been a constant challenge. Vika navigates these with resilience, focusing on her art rather than unsolicited advice, often gender-biased.


Future Aspirations

Vika's upcoming projects include the intriguing "Body Image Through Color" art project and her first venture into film music. Her next single, "Enigma," promises a fresh blend of English and Russian lyrics in her evolving EDM-Rap style.



Simply Vika’s artistic journey is a testament to her versatility, resilience, and dedication to making music that transcends genres and cultures. Her voice is not just a melody; it’s a call to action, a challenge to societal norms, and a beacon of empowerment. As she continues to evolve and experiment, her fans can eagerly anticipate a future where her music continues to break barriers and inspire change.

Valerie W.

Valerie is the writer of Wavy Music Magazine, a premier destination for music industry professionals. Through her interviews, reviews, and expert insights, she keeps readers up-to-date on the latest trends and developments in the world of music.