New Paris, the dynamic musical duo of brothers Brandon and London Rubio, alongside their honorary band member Micha Unterderweide, have quickly carved out a niche in the indie music scene with their unique blend of electro-pop, 70’s disco, and 80’s funk. Starting their journey in 2020, the brothers have transformed their bedroom into a creative hub, producing music that resonates with both nostalgic and modern vibes. Despite minimal professional equipment, their passion and familial support have fueled their artistic drive, creating music that not only entertains but also moves.
Dreamy Disco: Crafting a Unique Sound
New Paris describes their sound as dreamy and upbeat, an infectious blend that invites listeners to groove along. Their music is heavily influenced by the rhythmic guitar and funky bass lines of Chic, the innovative productions of Daft Punk, and the smooth lyrics of George Benson. Each track is a testament to their ability to merge classic elements with contemporary production, resulting in a sound that is both familiar and refreshingly new. Their upbeat tunes are designed to make people move, encapsulating the cheerful essence of disco and funk with a modern twist.
Influences and Inspirations
The brothers draw inspiration from a wide array of artists, each contributing to their eclectic sound. From Prince’s energetic performances and driven mentality to Parcels’ modern take on vintage music, New Paris channels these influences to create something uniquely their own. They admire L’Imperatrice’s experimental sounds and Clubz’s genre-hopping success, which encourages them to take creative risks. This diverse pool of inspirations ensures that their music remains innovative and exciting.
The Songwriting Process
Brandon handles the songwriting duties, inspired by the storytelling techniques found in movies. He crafts lyrics that reflect personal experiences, embracing vulnerability to connect with their audience. Their creative process is somewhat unconventional: they first create the music, then develop the melody, and finally, write the lyrics. This method allows them to focus on the emotional journey of each song, ensuring that the final product is a genuine expression of their experiences and emotions.
Career Highlights and Visual Artistry
One of the proudest moments for New Paris was the release of their first single, a milestone that validated their hard work and dedication. Another highlight was collaborating with their friends Nancy Ontiveros and Yvonne Slobin-Ontiveros on the music video for "Overthinking," a project that showcased their ability to blend music with visual storytelling. They draw heavily on 70s and 80s aesthetics for their visual identity, from classic cars to retro fashion, creating a nostalgic yet fresh visual experience that complements their sound.
Looking Forward and Words of Wisdom
New Paris has not yet delved deeply into collaborations but is eager to work with artists who share their vision. They are particularly excited about the possibility of collaborating with a producer from Mexico who has worked with some of their favorite bands. Their message to fans and aspiring musicians is one of perseverance and self-belief: use what you have, ask questions, learn new skills, and most importantly, create music for yourself before anyone else. They emphasize the importance of taking risks and remaining true to one’s artistic vision.
Conclusion
New Paris is a testament to the power of passion and creativity, proving that even with limited resources, one can create compelling and innovative music. Their journey from a bedroom project to an emerging force in the music industry is an inspiring tale of dedication and artistic integrity.
As they continue to produce music and explore new creative avenues, New Paris is poised to leave a lasting mark on the music world, inviting listeners to join them on their dreamy, disco- infused ride.
