JWL: A Journey of Raw Emotion and Musical Evolution

Meet JWL, a rising artist whose deep-rooted passion for music began at an early age. Growing up in a creative household where music was ever-present, she found inspiration in her family’s musical inclinations and iconic films like High School Musical and School of Rock. Since embarking on her musical journey at just 13, JWL has sought to express her emotions through sound, while building connections with listeners from around the world. For her, music is more than just a creative outlet; it's a universal language that brings people together, transcending geographical and cultural boundaries.

Exploring JWL's Evolving Sound

JWL’s musical style is a constantly evolving blend of genres. From her earlier pop-centric releases to the rock-infused elements in her latest single "Stockholm," she refuses to be confined to any one category. “I don’t want to be bound by genres,” she says, emphasizing the importance of allowing herself the freedom to explore and experiment with different sounds. Whether delving into themes of love, mental health, or personal struggles, her music reflects the complexity of her emotions. “Sometimes I want to be upbeat, and other times I just want to scream,” she shares, giving insight into the raw emotion that drives her creative process.

Drawing Inspiration from a Diverse Range of Artists

JWL’s eclectic influences are as wide-ranging as her music. She names iconic bands like The Ramones and Gorillaz, as well as pop legends like Mariah Carey and The Weeknd, as key inspirations. But her creative vision goes beyond just musicians. Films, layered vocal techniques like those in Tate McRae’s it’s ok i’m ok, and the vibrancy of cultural touchstones like The Wiz have also shaped the way she approaches her artistry. It’s this fusion of influences that has enabled JWL to develop her distinct voice, while continuously pushing the boundaries of her sound.

Visual Storytelling as an Extension of Her Music

For JWL, music is intrinsically linked to visual storytelling. Every song she creates is accompanied by a vivid music video concept. Her production company, Crush! Studios, is the foundation of this vision, helping bring her ideas to life. With a team that includes a dedicated director and choreographer, JWL ensures that each project she undertakes is a true collaboration. Her focus on visuals, whether through music videos or album artwork, adds another layer to the narratives she tells through her music, reinforcing the emotional depth of her lyrics and sound.

Looking Ahead: Collaborations and Artistic Growth

JWL’s journey is just beginning, but she’s already thinking about the future. She’s had some memorable collaborations, such as working with her friend Keanu on "Medicine to Sleep," which pushed her to new creative heights. Looking forward, she dreams of collaborating with artists like Sabrina Carpenter and Kaytranada, whose work she deeply admires. But more than anything, JWL’s goal is to continue evolving artistically, with plans to expand her storytelling through music videos and to provide a safe space for listeners navigating mental health challenges.