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One of the most significant unexpected challenges Jai Winter has faced in his music career so far has been navigating marketing, promotion, and rapidly changing social media algorithms. He has learned the importance of preparing ample content for releases and keeping up with each platform's unique trends.
The best advice he has received emphasizes the necessity of interacting with his current fan base - his day one fans, who have been supporting him since the beginning.
A Five-Year Plan Focused on Connection
Looking ahead, Jai Winter aspires to connect more deeply with his supporters in the next five years. He aims to perform live, travel, and meet the dedicated fans who have journeyed with him throughout his career.
Confronting Dark Realities Through Music
The most meaningful song he's ever written is "MURDER," a track that delves into the hardships he experienced growing up in Philadelphia. He considers it a testament to survival and gives daily thanks for his family's ability to persevere through adversity.
Dreams of Collaborations and Authentic Pre-Performance Rituals
Though his dream collaboration with the late Nipsey Hussle cannot be realized, Jai Winter maintains a list of other artists he'd love to work with, and Hussle remains a significant source of motivation and inspiration for him. As a pre-performance ritual, Jai communicates with the divine through prayer, grounding himself before facing his audience.
Balancing Commercial Success with Authenticity
Jai Winter prioritizes authenticity over commercial success, refusing to follow trends or styles. He remains true to his creative vision, believing that showing the raw and real side of creativity is the best content he can provide to his listeners. He shares the struggles and triumphs of the creative process, including recording challenges and the pursuit of perfect vocal delivery.
Motivational Melodies: A Blend of Conscious and Melodic Hip-Hop
When seeking motivation, Jai Winter turns to artists like Nipsey Hussle, Don Toliver, SoFaygo, and Sainté. He appreciates the blend of conscious and melodic hip-hop they offer, believing this variety sparks creativity and encourages stylistic fluidity in his own music.
Follow him here:
Spotify: https://open.spotify.com/artist/1EVZWJYAb5wTJ0CEt6Bh7J?si=lssbalACSSKtMvUdKJCbHA
Instagram: https://www.instagram.com/jaiawinter/?hl=de
