Suggested:
As the way people consume music continues to shift towards short form content, it's more important than ever for musicians to adapt their promotion strategies. Here are 13 mistakes to avoid when promoting your music online.
1. LONG FORM CONTENT
Posting only long-form content, such as full songs or album streams. While this may be great for showcasing your music, it's not always the most engaging content for your audience.
2. LAZY OR INCONSISTENT ON SOCIAL MEDIA
Social media is a powerful tool for promoting your music, so make sure to regularly post updates, engage with your followers, and share your music.
3. IGNORING THE POWER OF VISUALS
In a world where people scroll through their feeds quickly, visuals can help grab their attention and make them stop and listen to your music.
4. NOT HAVING A CONSISTENT AESTHETIC (BRANDING)
Your brand and aesthetic should be cohesive across all of your social media platforms and marketing materials. This will help people recognize and remember you.
5. NOT ENGAGING WITH YOUR AUDIENCE
Social media is a two-way conversation, so make sure to respond to comments and messages, and engage with other users. This will help build a loyal and engaged fan base.
6. DOING IT ALL ALONE
Partnering with other artists or brands can help you reach a wider audience and introduce your music to new fans.
7. NOT OFFERING EXCLUSIVE CONTENT OR PERKS
Giving your fans exclusive content or perks, such as behind-the-scenes access or early access to new music, can help incentivize them to follow and support you.
8. NOT MEASURING RESULTS
It's important to track and analyze the engagement and reach of your posts in order to see what's working and what's not, and adjust your strategy accordingly.
9. NOT OFFERING REAL VALUE OR PERSONALITY
In addition to promoting your music, make sure to share valuable content that your audience will find interesting and engaging. This could include behind-the-scenes glimpses into your creative process, tips and advice, or even just interesting insights into your life as a musician.
10. OVER-PERFECTIONISM
It's important to put effort and care into your music and promotion, but don't get too caught up in perfectionism. Sometimes a rough around the edges aesthetic can be more engaging and authentic.
11. NO STORYTELLING
In addition to promoting your music, make sure to tell stories that will engage your audience and make them want to follow and support you. This could include sharing interesting anecdotes about your creative process, the inspirations behind your music, or even just fun facts about your life as a musician.
12. NOT ENOUGH VIDEO CONTENT
In addition to audio, video is a powerful medium for promoting your music. Consider creating short videos, live performances, behind-the-scenes footage, or other video content to engage your audience and showcase your music.
13. NOT UTILIZING EMAIL MARKETING
While social media is a great way to promote your music, don't forget about the power of email marketing. Building an email list of your fans and regularly sending them updates and exclusive content can help you connect with them on a deeper level and keep them engaged with your music.
In conclusion, as the way people consume music continues to evolve, it's important for musicians to adapt their promotion strategies and take advantage of the power of social media and short form content. By avoiding these common mistakes, you can effectively promote your music and build a loyal fan base.
