Vid Ivicy is a French rapper and producer whose musical journey began in the vibrant streets of Morocco and evolved through the studios of Montreal. With a passion that ignited at the young age of 13, Vid started his path in music through rap improvisations, which quickly garnered the admiration of his friends. His relocation to Montreal at 18, however, marked a pivotal moment in his career, introducing him to the world of recording, mixing, and beatmaking. Today, Vid Ivicy is known for his unique musical style that merges complex rhythms with profound lyrical content, drawing from a rich tapestry of global influences.
The Artistic Essence of Vid Ivicy
Vid Ivicy's music is defined by a deep exploration of lyrical meaning and an innovative approach to rhythm and groove. He describes himself as a "contre temps" artist, fascinated by non-intuitive rhythms that challenge conventional expectations. This approach is evident in his productions, where he blends intricate beats with thought- provoking lyrics, creating a sound that is both original and deeply resonant. His music is not just about entertainment; it's about crafting a narrative that reflects his experiences and worldview.
Inspirations and Influences
For Vid Ivicy, inspiration is a multifaceted concept. He views a musical artist as the sum of all the music they have ever encountered, with certain influences standing out more prominently. His early influences range from the soulful sounds of Barry White and the lyrical genius of MC Solaar to the classical compositions of Pavarotti. As he delved deeper into hip-hop and trap, artists like Joey Bada$$, Logic, and the French rapper Alpha Wann became pivotal in shaping his musical direction. However, it is the Australian beatmaker Sauron who holds a special place in Vid's heart, inspiring him with what he describes as "the groove of god."
Crafting Music: A Therapeutic Process
Vid Ivicy's songwriting process is as dynamic as his music. For him, writing is a form of therapy—a way to channel his thoughts and emotions into something tangible. His creative process varies, from jotting down spontaneous ideas that strike him during daily life to locking himself in a room for hours, driven by the need to perfect a beat. This flexibility allows him to stay true to his inspiration, whether it takes minutes or days to complete a track. As a sound engineer by profession, Vid has the advantage of a home studio, where he can experiment freely and bring his musical visions to life.
Visuals: A Reflection of Nature and Heritage
Visual artistry plays a crucial role in Vid Ivicy's work. His love for nature is evident in the majestic, floral aesthetics that permeate his music videos, album covers, and promotional materials. This connection to nature is not just a visual motif but an integral part of how he experiences and creates music. Additionally, Vid's Moroccan heritage is a significant influence, with oriental and traditional Moroccan elements frequently appearing in his visuals, such as in the cover art for his project “IRADA.”
Conclusion
Vid Ivicy is more than just a rapper and producer; he is an artist who weaves together diverse cultural influences, profound lyrical content, and complex rhythms to create music that resonates on multiple levels. His journey from Morocco to Montreal has not only shaped his sound but also his approach to life and artistry. As he continues to evolve, Vid remains committed to his craft, driven by a deep love for music and an unwavering desire to share his unique perspective with the world. For Vid Ivicy, music is not just a career—it's a lifelong journey of expression, exploration, and connection.
