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In the heart of Amarillo, Texas, Nate Deville has built a name for himself not only as an artist but as the founder of Texas Tunez Entertainment. His journey into music began by dropping verses for other local artists, a strategic move that allowed him to learn the industry from the inside before attempting to step into the spotlight.
Originally, he set his sights on formal training at The Conservatory of Recording Arts and Sciences in Phoenix, Arizona, but life had other plans. Instead of attending school, he took the self-taught route, mastering the same skills he would have learned in a classroom. His dedication led to creating mixtapes, distributing them on his own, and offering mixing and mastering services to fellow artists. A major turning point came when he collaborated with Houston legend Lucky Luciano, which opened doors to a GT DIGITAL Distribution deal. From there, he never looked back.
Music with Depth: The Storytelling of Nate Deville
Nate’s sound is a reflection of his Texas roots—gritty, real, and unapologetic. His music is deeply personal, drawn from firsthand experiences with street life, struggles, and the hard lessons learned along the way. His projects, like "FOES" and "PURPLE REIGN", resonated strongly with listeners, proving that authenticity connects in a way that gimmicks never can.
His latest release, "SINZ IN MY CUP", dropped at the end of 2024 as a way to let people know he never quit—he’s just taking his time to perfect his craft. And now, all roads lead to his upcoming album "CADILLAC NITEZ", expected to drop in mid-2025. He’s not rushing; he’s sharpening his skills to deliver something bigger than ever before.
Creative Process: Writing with Emotion
For Nate, writing isn’t just about rhyming words together—it’s about capturing real emotions. Whether it’s a track about loss, street survival, or a smooth cruising anthem, he has to feel the mood before he can create. “I have to be in that headspace to write a song that feels honest,” he explains.
This emotional depth extends to his visual storytelling as well. Every cover art is carefully designed to reflect the essence of the song, ensuring the listener can "see" the music as much as they hear it. With upcoming music videos in the works for "CADILLAC NITEZ", fans can expect to see his artistic vision fully realized.
The Thrill of Performing Live
While the studio is where the music is crafted, the stage is where it truly comes alive. Though he was nervous during his first live performance, Nate has since grown into a confident performer, feeding off the energy of the crowd. One of his most memorable moments was opening for Dat Boi T and GT Garza in Amarillo, where the crowd surprised him by rapping along to his lyrics—a moment that proved his music was making an impact.
“Knowing people are vibing with your music, feeling your words, and connecting with your story—that’s what it’s all about,” he says. “On stage, we’re all feeling the same energy, and that’s the best part.”
A Message to the Hustlers
For anyone chasing a dream, Nate has one piece of advice: “Take chances. It’s always a 50/50 shot, and if you don’t take it, you’ll never know.” He’s seen too many opportunities pass him by in the past, and now, he’s making sure he never lets hesitation hold him back again.
With Texas Tunez Entertainment growing, an album on the way, and new visuals in the pipeline, Nate Deville is proving that independent hustle, raw storytelling, and Texas pride are a combination that can’t be ignored. Keep an eye out—this is just the beginning.
