Emerging as a distinctive voice in the contemporary music scene, LOVIT is a 26-year-old singer- songwriter who has crafted a unique path from his early days of guitar strumming at fifteen to becoming a profound musical artisan today. His journey through music is not just about creating sounds but weaving his personal experiences and raw emotions into every track, making his work resonate deeply with listeners across various streaming platforms.
Musical Roots and Evolution
LOVIT's musical odyssey began in his adolescence, influenced heavily by his early collaboration with a drummer friend, Matéo. This partnership set him on a path of eclectic musical exploration, blending elements of pop, RnB, and rap. This fusion defies conventional genre boundaries and reflects the dynamic nature of today's music scene. His songs range from expressions of melancholy to celebrations of joy, often using natural imagery and metaphors—the sea, the sky, the abyss—to dive into the depths of human emotions.
Inspirational Figures
LOVIT’s approach to music is significantly shaped by artists who embody deep narrative and emotional intensity in their work. While he draws inspiration from various musicians, his respect for artists like Flavien Berger and Frank Ocean is particularly profound. However, in discussing influences such as Lomepal, LOVIT is candid about the complexities of admiration, acknowledging Lomepal's impact on his music while explicitly condemning the accusations of misconduct against him. This stance reflects LOVIT's commitment to integrity and responsibility as an influencer in the musical landscape.
Artistic Process and Collaboration
The songwriting process for LOVIT is deeply introspective, starting with simple melodies and evolving through intricate sound design. Collaborations are vital to his artistic process, especially the ongoing creative exchange with Matéo and new interactions with artists like Dodibal, which help refine his sound. These collaborations are not just about music production but are a testament to the power of collective creativity.
Visual and Live Performance Integration
Though initially reluctant to embrace visual arts, LOVIT has grown to appreciate and integrate significant visual elements into his music. His involvement in directing music videos and designing album covers adds a layer of storytelling that complements his sonic landscapes. His live performances, though sparse, are impactful, offering him and his audience a palpable connection that fuels his passion for live shows.
Conclusion
LOVIT's musical journey illustrates the transformative impact of authenticity and passion in art. His advice to focus on the emotional influence of music rather than popularity metrics underscores his philosophy. As he continues to connect with global audiences, LOVIT stands out as a compelling artist in the music scene, promising depth and sincerity in a world often captivated by transient trends.
Cover art Credits to: Alice Averseng
Follow her on instagram @aliceaverseng
