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Loi, also known as Leonie Greiner, is making waves across the social media and music landscapes, captivating over 500,000 followers on TikTok and audiences far beyond.
This rising artist has parlayed her online stardom into a burgeoning music career, delivering songs brimming with positivity and love. Her latest track, "News," serves as an ode to the joy of living her dream. Recently, she sat down with Welle 1’s Stefan Sturm to discuss her new release, summer plans, and her eagerly awaited live performances in Austria.
Crafting Positivity in Music
For Loi, "News" is more than a song—it’s a celebration of life. “I’m living my dream, completely in love with my life right now,” she explained. Fueled by gratitude and happiness, Loi aimed to channel these emotions into the track. The result is a vibrant, upbeat anthem about love and positivity—a perfect addition to any summer playlist. Its infectious energy and sunlit vibes mirror Loi's journey from TikTok sensation to accomplished artist, proving that social media fame can blossom into authentic artistry.
Behind the Music: Writing 'News'
The creation of "News" was as uplifting as the song itself. Loi and her team took refuge in a picturesque farmhouse in Brandenburg, complete with horses, for an intensive songwriting retreat. Over four days, they poured their hearts into the track, completing it by the final day. “From the beginning, we knew it was the one,” Loi shared, reflecting on the team's shared excitement. This collaborative process highlights Loi's dedication to crafting music that resonates deeply with her audience.
Summer on the Road
This summer marks a whirlwind of activity for Loi, filled with festival stages, live shows, and new music releases. Her schedule reflects the momentum of an artist on the rise, leading to an October milestone: her first solo tour. For Loi, this is more than just a busy calendar—it's the culmination of her efforts and the connection she’s built with fans worldwide. The excitement is palpable, as she looks forward to bringing her music to life on stage.
Austria Awaits
Fans in Austria can catch Loi this July at the STARnacht am Wörthersee and later in October during her Vienna tour stop. “I’m so excited for everyone who comes out,” she said. These performances promise to bring Loi’s upbeat sound and dynamic energy to live audiences, offering a glimpse into her multifaceted artistry.
Conclusion
Leonie Greiner, or Loi, is more than just a social media phenomenon; she’s a testament to the power of passion and positivity. With "News," she invites listeners into her world of love and happiness, crafting the ultimate summer soundtrack. As she gears up for a summer packed with performances and prepares for her debut tour, Loi proves that her journey is just beginning—and we’re all invited along for the ride.
