Suggested:
G33 is not just another name in the rap game—he’s an artist on a mission to inject authenticity back into hip-hop. Growing up during the golden era of gangsta rap, with influences from legends like Dr. Dre, Eminem, and Snoop Dogg, music has always been part of his DNA. His early days as the frontman of a band gave him a taste of the stage, but it wasn’t until he built his own home studio that he truly found his voice. Fueled by the frustration of seeing “fake artists making fake music,” G33 channeled his energy into crafting politically charged tracks and storytelling through his lyrics. His music is deeply personal, shaped by a life surrounded by struggle, poverty, and the lessons learned from witnessing the paths he chose not to take.
A Style That Evolves with Life
G33’s sound refuses to fit into a single box. His music moves between dark, introspective pieces, high-energy anthems inspired by wild teenage years, and now, a new wave of uplifting tracks. He wants his audience to connect with his messages while keeping it raw and unfiltered. His biggest inspiration, Yelawolf, played a pivotal role in shaping his approach to hip-hop. When G33 first heard Yelawolf’s unique delivery, it was a revelation— he realized that his own voice had a place in the genre. That connection became real when he met Yelawolf in 2022 and later worked with one of his producers. His music also reflects the depth of artists like NF, and collaborations like his track Fancy with Henry AZ mark important milestones in his journey.
The Process Behind the Music
G33’s songwriting isn’t forced—it’s a natural, instinctive process. He spends hours digging through beats on platforms like BeatStars, waiting for the one that speaks to him. Once he catches a vibe, the words flow effortlessly. His creative hours are unconventional, often writing between midnight and 3 AM, a time when emotions hit differently. His approach has also evolved; while he once focused on crafting his lyrics first, he now experiments with vocal melodies before building the message around them. This method ensures that his music remains organic and resonates with the energy of each track.
Chasing the Dream While Building a Legacy
Despite working full-time and raising a family, G33 continues to push his career forward. His most memorable moment so far? Collaborating with Henry AZ and Bandopop on Fancy, a track that represents years of effort and dedication. With Henry being signed to Juicy J and Bandopop having a hit with Lil Baby, this project proves that G33 is building solid industry connections as an independent artist.
On the visual side, his 2022 music video SON was a deeply personal project, telling the story of losing his father. Filmed on a boat in the ocean, the concept was so unique that, ironically, NF released a similar video around the same time. Despite the setback, G33 poured his heart into the project, and the track became known for its raw emotion and powerful hook. His longtime collaborator, producer SAM Z, has been instrumental in shaping both his sound and visuals.
When it comes to performing live, G33 knows that hip-hop in New Zealand is a challenging scene. With limited platforms and marketing opportunities, making an impact requires relentless effort. But he’s determined to grow his audience, aiming for larger stages and eventually headlining his own sold-out show.
What’s Next for G33?
For G33, success isn’t about competing with others—it’s about creating music that moves people. His advice for aspiring artists? “Amateurs compete, professionals create. Stop competing and start getting creative.”
Looking ahead, he envisions expanding his fan base and securing bigger performance opportunities. He no longer lets outside opinions distract him—his focus is locked in on the goal. In his words, “It’s all in God’s hands.”
G33 isn’t just here to make music—he’s here to make an impact. And with his relentless drive, there’s no doubt that his story is only just beginning.
