• 06 Feb, 2025

Music Newcomers from Europe

Why AAA Is the Industry Disruptor We Needed

The AAA Music Awards, a platform born out of Austria, is upending the traditional rules of music recognition. While the industry clings to gatekeeping and insider politics, AAA has thrown the doors wide open. “We don’t want gatekeepers controlling who gets heard and who doesn’t. AAA is for everyone,” declares founder Julian.

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